I am not a devout follower of This Morning on ITV but I was pleased my kitchen tv defaulted to TM today. Some subjects being covered were after my own heart.

First, Phubbing, the practice of constantly looking at one’s phone despite being in a social situation. I can hardly bear to give this new name a capital letter. To me it is the height of rudeness to be absent from your companions in order to get your latest text or email. Surely nothing can be that important. Surely what is important is engaging with those around you with whom you may have limited contact time. I was brought up to be aware that there is a time and a place for everything and phubbing – there I have downgraded it to lower case – should definitely be relegated to times you are on your own. A guest on the programme reportedly texted her partner in a restaurant to say ‘I hope you are having a good evening with your phone’.

Today an international campaign has apparently been declared on the phenomenon known as ‘phubbing’, the name coming from the practice of ‘snubbing’ others by checking your phone.

We already have laws in place for using mobile phones in cars. But remember when there was no law against this? It’s not that long ago. Of course that is dangerous but also a possibly fatal behaviour is walking into the road while checking one’s phone. As for mothers who push their children around while ‘phubbing’, what language skills are the children acquiring and likewise, how dangerous is this practice when Mum proceeds to cross the road?

The sooner phubbing becomes an anti social practice the better. They could start in restaurants.  One suggestion on TM was for all present at the table to put their phones in the middle of the table. I would add that whoever reaches for their phone first should pay the tip!



  1. I wholeheartedly agree and subscribe to something the late Queen Mother used to say: ‘The person I am with at this moment is the most important person in the world for the time I am with them.’ She had good manners and we should do the same. We even once had a church minister who phubbed all the time we were with him. What a does that say? Let’s get back to the basics that our parents taught us.

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